But hours before the singer’s first show, tickets had dropped to as low as $57.50 (£43) and thousands of seats seemed to be available through resale markets, NBC News reported.
On Wednesday afternoon, tickets were available for all six of Beyoncé’s shows in London between June 5 and 16.
One person said on X (formerly Twitter) that they had found resale tickets for as low as $20 (£15). They compared this to one of the similarly priced, limited-edition Minecraft Movie Big Mac Meals from McDonald’s.
So why is Beyoncé, the most nominated artist in Grammy history, reportedly struggling to sell tickets for the Cowboy Carter tour?
Why are ticket sales so low for Beyoncé’s Cowboy Carter tour?
Beyoncé’s association with Diddy
Some people have theorised that Beyonce and husband Jay-Z’s ties to Sean ‘Diddy’ Combs (aka Diddy) could have contributed to the low ticket sales
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Some people have suggested on social media that Beyoncé and her husband Jay-Z’s ties to Sean ‘Diddy’ Combs (aka Diddy) could have contributed to the low ticket sales.
“Beyoncé isn’t worried about her fans not supporting her, but some close to her are concerned about how casual listeners may have responded to the association with Diddy,” a source told the Daily Mail. “Beyoncé and Jay-Z see him as a thing of the past, so it is irritating to some extent that being associated with him may have affected her ticket sales.”
Others point to a simpler explanation: the tickets were too expensive.
Ticket prices increased globally by 23.3 per cent in 2023 to an eye-watering $130.81 (£98), according to data from Pollstar.
With live music increasingly unaffordable, 125 UK venues stopped hosting performances in 2023 — over half of them closed permanently, according to the Music Venues Trust.
