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Walmart has announced a major change to its Thanksgiving sales events.
Black Friday deals at America’s largest brick-and-mortar retailer will run November 12-15 and November 23-29. Cyber Monday sales will take place November 30- December 2, the company announced this week. That’s four days longer than last year, in total.
“It’s all about helping our customers save more, discover more and make more room for what matters,” Walmart U.S. Chief Merchandising Officer Julie Barber said.
The first day of the sales events will begin online at 12:01 a.m. EST and in stores at 6 a.m. local time.
Walmart’s Black Friday and Cyber Monday sales are part of a holiday shopping season that experts say will break records for online and overall sales numbers.
U.S. consumers are projected to spend $1.02 trillion from November to December, marking the first time spending passes the trillion-dollar benchmark, according to a September analysis from management consultants Bain & Company.
In-store spending will account for 69 percent of all sales, the lowest share brick-and-mortar stores have had on record, Bain’s data revealed.
Online spending is expected to take its biggest share ever – 31 percent, the study said. Online shoppers are expected to spend an unprecedented $275.1 billion online from November to December, data and software firm Adobe revealed in a September study.
Cyber Monday is projected to be the biggest single online shopping day of the season – shoppers will spend an estimated $15 billion, Adobe said. Retail shoppers are expected to spend around $548 online versus $440 in-store this year, according to an October analysis from consultancy Deloitte.
As the share of online shoppers – and their spending – grows, Walmart will be chasing leader Amazon. The marketplace captured 37.6 percent of all online retail sales in 2025, while Walmart grabbed a 6.4 percent share, according to March data from cloud computing and software firm Synctify.
Walmart has tried to catch up with Amazon through delivery and pickup services that cater to online shoppers. The store’s paid Walmart+ subscription – $98 per year – gives members unlimited home delivery and unlimited one-hour Express Pickup at Walmart stores.
Earlier this month, Walmart announced shoppers could pay $120 for a combined Sam’s Club and Walmart+ membership, which gives Walmart shoppers unlimited delivery and shipping with the warehouse club.
