Last Updated on October 24, 2025 by Eve Dawes
As a Fashion Editor brands reach out to me in advance to let me know their sale dates and details so I can plan my content, often with exclusive discount codes to share with you that give you even more of a discount. I had an early look at the biggest and best Black Friday sales from designer fashion and beauty to luxury homeware and accessories. I’ve rounded up the sales actually worth your time (and money). Whether you’re hunting for investment pieces, updating your wardrobe, or just love a good deal, here’s your ultimate insider guide to Black Friday 2025, complete with early access codes and editor-approved picks.
This article contains affiliate links which do not affect the price.
Saks Fall Sale
SAKS Fall Sale runs from 10/22-10/30! Get up to 30% OFF for a limited time only!
Nordstrom Pre Black Friday Sale
Nordstrom End-of-Season Sale is live from now until October 27! Shop now and save up to 50% on Vince, AllSaints and BOSS. Don’t wai, the best deals go fast!
Wayfair Pre Black Friday sale
This is one of Wayfair‘s biggest sales, Way Day, which starts this Sunday on October 26th! Get ready to score incredible deals with up to 80% off, plus FREE shipping. Now’s the perfect time to prepare your content and highlight the pieces you love most.
Credo Clean Beauty Bi-Annual Sale
The bi-annual Friends of Credo 20% sale is on and ends October 26th. It’s the perfect time to stock up on favorites, try a new-to-Credo clean beauty brand, and start your holiday shopping just a little bit early. With brands like Roz, Westman Atelier, Ilia, Tower28 and Osea there’s a brand for everyone.
Sephora Sale season
October 31st sees the start of the Sephora Sale. Not officially a Black Friday sale but I’d be remiss to exclude one of the nations favorite online beauty stores sales. It’s the perfect time to stock up on your favorites, plan your holiday gifting, and take advantage of bundles and savings.
Some of my Sephora favorites are:
White House Black Market Black Friday Sale
Time to refresh your fall wardrobe and get a head start on your holiday looks with these limited-time offers from White House Black Market.
- 10/20–10/26: $50 off $200. $75 off $300, $100 off $400.
- 10/20–10/26: 30% Off Select Full-Price Styles.
- 10/20–10/24: Up to 50% Off Sale.
- 10/25–10/26: Flash Sale – Up to 60% Off Sale.
- 10/27–11/2: 30% Off Your Purchase.
- 10/27–11/6: Up to 50% Off Sale.
Wiskii Active Black Friday sale 2025
One of my favorite brands for 2025 for preppy and polished matching sets, feminine fashion forward workout and yoga outfits. The Wiskii Black Friday sale will run from around Nov 17 to Nov 26, 2025 but I’ll let you know the exact dates as soon as I know. I have a set on order I’ll share as soon as it arrives.
Lola Blankets
I discovered this brand during FW25 fashion week as it was the first blanket fashion show and I’d never felt so seen. I often take a blanket with me, as a European I find the American AC so harsh and freezing.
They’ve given my readers early access to their Black Friday Sale! Early access begins November 1st and you’ll get a massive 55% off site wide with code EVE55! Things WILL sell out, so I recommend heading to their site first thing on November 1st.
Maysama beauty
Maysama‘s BIGGEST Black Friday Offer ever is starts 1st November 2025! This year, you can score up to 50% OFF on advanced beauty tech and synergistic skincare. My personal favorite is their Bioferm facial oil which I use every night except when I’m tanning.
Their Black Friday offer is 30% OFF when you spend over $100/£100 or 50% OFF when you spend over $600/£500 when you use code BLACKFRIDAY at checkout. Sale runs: 01.11.25 – 01.12.25.
