People in New York really dress up. I’ve noticed this in the past, particularly when going out, but it struck home strongly during our launch party for the second issue of the magazine last week.

The party itself was crazy. Held over the two floors of the new Buck Mason store in Soho, there were over 500 people at one point. Magazines ran out, drink ran out, the in-house bar downstairs had to be raided at one point. New York really turned up.

But across the room I kept on spotting interesting outfits – ones that were more dressed up, more unusual, more expressive. Something kept on catching my eye, whether it was brightly striped shetlands or an all-black outfit with a half dozen variations in tone and texture.

There was formal tailoring (executed very well) but also French workwear (with a nice faded plaid). There was full-on western wear, but also western wear mixed with tailoring or sportswear. It all mixed together naturally – very little felt forced or generic.

I loved it, and fortunately the Buck guys took loads of photos. So here are some of our favourite outfits from the evening. Apologies that we didn’t know everyone to tag and thank them by name.

Thank you to everyone who came to the pop-up also, which was the busiest we’ve ever had. And of course to the J Mueser team for hosting us.

At the event, many thanks to Lagavulin for the wonderful cocktails, and to Chris John Millington for the photos. 

The magazine is available from us here, and from lots of menswear stockists around the world, listed on this article. Do buy from your local supplier if you can – it’s cheaper and uses less fuel!